Transmedia storytelling. That was the challenge of the past week. More specifically, how can we integrate more of it into our blogs?
If you’re also kinda (very) lost about what exactly this concept is, you’re not alone. Admittedly, it did take me a few Google searches and some article scanning to figure out what we’re dealing with here. But luckily we’ve figured it out, and now we’ve got a plan.
WHAT’S IN A WORD
In “Transmedia Storytelling 101”, Jenkins (2007) describes transmedia storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (para. 2). In doing so, “transmedia storytelling practices may expand the potential market for a property by creating different points of entry for different audience segments” (para. 6).
So, after this much-needed guidance, I began to consider different ways that my content can be viewed and engaged with, as well as which channels it can be accessed through.
THE PLAN OF ATTACK
At the moment, Moods & Mixtapes can be accessed via the domain itself, as well as through Spotify. However, as much as I would like to dip my foot into other channels, I don’t know which ones would be suitable for sharing this sort of content. Working with playlists, since they’re not image-based, platforms like Instagram or Pinterest don’t seem like they would be too effective, and while Facebook might be my best bet—it’s not quite my go-to. Heck, I don’t even know the last time that I logged in.
To level the scales, I hope to become more visible by rolling out new blog posts more frequently throughout the week, as well as to start putting my playlists up on other streaming services such as Google Play Music. A few users who don’t have Spotify accounts have mentioned this idea to me over the past month, so I think I’ll give it a shot. No harm in trying, right?