Hitting Rewind: An Essay

And with a blink of an eye (and bottomless coffee cups and innumerable sleepless nights), we have reached the last week of the semester. Thank God. And while I’m just about ready to pack up and move on to celebrating the holidays, we cannot go without spending some time to reminisce on this little piece of the internet that came into being a mere seventy-seven days ago. It just wouldn’t be right. I’m sentimental like that.


Going back to the very beginning, about four months ago when I was thinking about what I wanted to blog about—what I loved enough to talk about every week—I was stumped. With a capital S. Was it food? Fashion? Evening television? (No, I have not yet fully surrendered to streaming services, believe it or not.) After all, if I was going to share a piece of myself online or, as Suler (2004) would say, “disinhibit” myself, what would make it worth my while? 

And then, it hit me. 

And by “hit me”, I mean that my brother caught me in a moment of pure desperation and suggested that I write about the topic of many of our text conversations and dinner table exchanges. Music.


As I discussed in “Process Post #5: And You Are…?”, I didn’t necessarily create Moods & Mixtapes with a certain demographic, music taste, or Myers-Briggs archetype in mind.

Considerably, the who of the blog was not of my concern when I was starting up this site. Rather, it was the why. In other words, this blog was made so that I could share my love of music and its ability to sound better, hit harder, and grab you by the freakin’ feels whenever you are experiencing a certain mood or are within a particular context. With this in mind, it did not matter to me who was reading the blog. Just being able to know that someone else could experience this sensation too, was more than enough. (I’ll try to stop with the sappy stuff now.)

Moreover, if someone were to ask me who my public is, I would say (without glancing at my analytics) that I have no idea. In saying so, Moods & Mixtapes serves a kind of public that Warner (2002) introduces in “Publics and Counterpublics”. It is a public “that comes into being only in relation to texts and their circulation” (para. 3). Thus, my public came into existence purely because of two reasons: (1) people visit this website and (2) people enjoy having a soundtrack to complement their sentiments. And man, are they my kind of people.


After reading just about any of my Process Posts, it will become quite clear that design was throwing me for a loop. But in my defence, how could it not? There were typefaces and margins and text colours and everything in-between that needed to be dealt with. In hindsight, I probably should have made everything into digital bite-sized pieces instead of trying to attack all of these components all at once, which is exactly what Mod (2014) advises against when it comes to publishing: “Believe me when I say, if you think about [all the details] before you start, you will never start. The rabbit hole is deep.” (para. 10). Undoubtedly, I am now a believer.

Frankly, the reason why the design was so crucial is that, to me, visuals and aesthetics are key. No one is going to want to read a blog post on a site that isn’t pleasing to the eye. I mean, I know I wouldn’t, so this reasoning was the basis of all of my design and structural changes around here. 

Yet, despite all of the tweaks and alterations, one design element stayed the same—blog cover photos. Throwing it back to September, I was set on making sure that each blog post would have a feature photo made by yours truly. Reason being, I found the pop of colour to highly compliment the black and white theme of the site, and I’m all for a fashion statement. Also, creating these images is one of my favourite parts of putting up a post! I would like to think that I am not the only one who enjoys them, as my previous peer reviews made mention of them as well. Validation is always nice, right?


Not to fall into the clutches of what Gertz (2015) labels as “metrics-obsessed pseudo-science” (para. 18), but there is something to be said about the wonder that is Google Analytics. From just a few clicks, I can see how many people visited the site, what posts they interacted with, and how long they hung around for. And as my audience is purely imagined, analytics has helped to give a virtual face to Moods & Mixtapes visitors. By extension, helping me to refine my content. It’s a way of finding out how to “give the people what they want” as they say. 

Interestingly, Google Analytics has time and time again reminded me to never underestimate the power and ubiquity of the Internet. Notably, without the program, I would have never known that I have users reaching my content outside of my city. Getting traffic from the US, Australia, Argentina, South Africa, the UAE?! That’s absolutely WILD.

So, wherever you’re this reading from, thank you for being here!


My perspective on publication has undeniably changed since the beginning of the term and it is due to this truth: blogging is hard. As much as we love to give bloggers and influencers a hard time, there is a lot more to this than what meets the eye. There is plenty to deal with—from keeping up with your numbers (analyzing them, improving them, figuring out what factors got you these results), coming up with new content, and finding ways to consistently roll out quality content without getting boring. Trust me, it does not come easy. 


Having said that, regardless of all the crises and headaches that came with developing this online space, I would like to think that Moods & Mixtapes will continue past this semester. After all, this is a piece of myself that I’m proud to share! This blog, a product of “new technology” as Renner (2019) coins it, has “allowed [myself] to produce a narrative of [my] li[fe], to choose what to remember and what to contribute” (para. 4). In relation, this space has become an extension of who I am, and it would hurt to just pack it up and throw it into the back of the closet, so to speak. In other words, expect more moods and more mixtapes in the near future!

So here’s to the past seventy-seven days! Time for a jam sesh. 


Gertz, T. (2015). Design machines: How to survive the digital apocalypse. Retrieved from https://louderthanten.com/coax/design-machines 

Mod, C. (2014). Let’s talk about margins. Retrieved from https://medium.com/message/lets-talk-about-margins-14646574c385 

Renner, N. (2019). How social media shapes our identity. Retrieved from https://www.newyorker.com/books/under-review/how-social-media-shapes-our-identity 

Suler, J. (2004). The online disinhibition effect. CybserPsychology & Behaviour, 7, 321-326. Retrieved from http://truecenterpublishing.com/psycyber/disinhibit.html 

Warner, M. (2002). Publics and counterpublics. Quarterly Journal of Speech, 88(4), 413-425. Retrieved from http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf 

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