Peer Review: Raincity Closet

Another week, another peer review! This time around we’re teaming up with Adriana of Raincity Closet, a Vancouver-based fashion blog serving you everything sweet and cozy. I know. We love. It’s the perfect timing too because sweater weather is finally upon us! I’ll stop myself here so I don’t get too ahead of myself. 

Alrighty, let’s get into it!  


Upon loading the site, the photo of a gorgeous walk-in closet (yes, still dreaming about it) on the homepage tells me everything I need to know—we’re about to talk fashion. The image perfectly captures the aesthetic of the blog with its sleek, clean lines and a colour scheme that Fall/Winter fashion capitalizes on. This stylish concept extends to the structure of the site itself. Raincity Closet makes effective use of whitespace while the combination of the grey and ashy blue font pops off the page.


Consequently, Raincity Closet caters to an audience who is keen on fashion and all things trendy. This plays on the idea that Danah Boyd’s novel, “It’s Complicated”, touches on, that “what [we] do online cannot be separated from [our] broader desires and interests”. In this case, Raincity Closet reels in people’s interest in fashion from the real world to the online realm. So if you’re on the hunt for fashion inspiration, no need to web search any farther!


One element of the blog which I find to be attractive to the audience is the diversity of posts. For instance, while some posts are real-life OOTDs, others are lists of favourite/go-to items, and some are shoutouts to where Adriana herself gets her fashion inspo. The latter is probably one of my most favourite posts on the site as there’s just something so fascinating about learning what kind of content other people gravitate towards. (I gotta say, Jenn Im/clothesencounters is one of my top YouTubers, too!)

Raincity also serves its audience well as it allows them to shop the look too, not just dress up vicariously, as each item (or one similar to it) mentioned in a blog post is linked at the bottom. In doing so, the content not only addresses the interests of the audience but their needs as well. Okay, maybe I don’t necessarily need that new sweater, but I definitely want one.


Within Process Post #2, Adriana discusses her dilemma of whether or not she should attach her Instagram account to the site. The trouble comes in because while Instagram does make sense for this sort of content, the issue of lacking professionalism and privacy arises. Although, the discussion comes to an end when mentioning that “a separate Instagram that is exclusively for [her] blog [where she] could post pictures of outfit ideas, or even ootd’s (outfit of the day)” is also an option. 

To me, I think that it would be a great idea to create an Instagram account to accompany the blog. I for one spend quite some time on the app, some of which is allotted to looking for fashion inspiration and styling tips, and I’m sure many other people do the same. Thus, since Raincity Closet’s intended audience extends to another platform, hopefully, this could be a way to draw new visitors onto the site!

Besides marketability, linking a social media account would also be a nice way to add a personal touch and for readers to learn more about the creative mind behind it all. 

I mean, I know I do!


So, the next time you’re staring into the abyss of your closet thinking that you’ve got nothing to wear (it really be like that sometimes), be sure to check out Raincity Closet!

And that brings us to the end of our third peer review!

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